From Kitsch
To Retro-Chic

Old and tired? Hardly. Some brands have the cachet for a second and at times even a third act. Savvy marketers have dusted off old catchphrases and given these brands of yesteryear a new life.

Just look at White Castle, the purveyor of the famously teensy square burgers. An 80-year-old brand, it's seeing a resurgence in the form of T-shirt logos sold at Nordstrom and Urban Outfitters.