2005: Personal and expressive vehicles, both complex and minimalist

Artist: Victor Garcia

Transportation 7th term

From a project sponsored by Toyota to design vehicles to continue the success of the Scion brand for its intended Gen Y audience and then, through advertising, how to communicate that brand to its intended audience.

This student designed his vehicle for consumers that are energetic, eager and above else, individuals that want to stand out. There’s even plenty of room for sport equipment, from snowboarding to surfing.