2005: Personal and expressive vehicles, both complex and minimalist

Artist: Kevin Chun

Transportation 7th term

From same Toyota-sponsored project to design vehicles to continue the success of the Scion brand for its intended Gen Y audience and then, through advertising, how to communicate that brand to its intended audience.

This student focused on a vehicle for owners with a sense of play and a place for it in their cars, from online gaming to music and net surfing, as well as getting from point A to point B.