Photograph by Ann States
Photo Essay: Fields of Dreams
Fromagerie Belle Chevre
Elkmont, AL
Liz Parnell stands with a tray of her Belle Chevre, which appears in upscale retailers such as Whole Foods Market and the Cheese Store of Beverly Hills.
- Who: Liz and Tom Parnell, both 73
- Revenues: $175,000
- Employees: 5
- Past Life: Liz owned a real estate firm. Tom was a U.S. Navy aviator and NASA astrophysicist
- How it Began: Liz indulged in goat cheese on trips to France-but couldn't find any at home
- Preparation: Liz initially bought into an existing business and learned how to make cheese. In 1995, she became the sole owner
- Initial Investment: $175,000
- Began in: 1989
- Broke Even: 1991
- Best Thing About the Business: Watching people enjoy the cheese
- Biggest Challenge: Trying to find equipment appropriate for a smaller producer