Photography by thomas michael alleman
How to Seize a Gran Oportunidad
Hispanics as an Economic Force
Companies that serve Latinos may be good bets. Here's why:
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Fast-Growing Population
40 million people, growing 2.9% per year, vs. 1% for total U.S. population
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Young Buyers
34.4% of the Hispanic population is under 18, vs. 22.8% for non-Hispanics
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More Wealth
Hispanics' disposable income is up 29% since 2001, to $652 billion, and will top $1 trillion by 2010
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Entrepreneurial Spirit
More than 27,000 Hispanic-owned companies now have revenues of $1 million or more