Marketing Gadgets
Whether it's a Crest SpinBrush for less than eight bucks to a Dyson vacuum cleaner for around $500, an Apple iPod for $400, "smart" cell phones for $500, or even household power drills that cost over $100, we're a heavily gadgeted society. And marketers are constantly exploring new ways of gadgeting our lives.
Procter & Gamble, well known for filling homes with soaps and cleaners of all stripes, is quickly becoming a company whose most promising profit center is in gadgets and gizmos instead of detergents and diapers. And it isn't alone among traditional packaged-goods companies. Gillette, Clorox, and SC Johnson are also generating new gadgets -- some cheap and some pricey. Here's a smattering of recent and forthcoming gadgets you may -- or may not -- want in your home.
