Managing

A Flooded Manufacturer Rebounds After Hurricane Sandy

By on April 12, 2013
A Flooded Manufacturer Rebounds After Hurricane Sandy Photograph by Floto + Warner for Businessweek.com

In late October, Hurricane Sandy devastated countertop manufacturer IceStone, pushing salt water five feet up the walls of its Brooklyn factory. When President and Chief Executive Officer Dal LaMagna surveyed the hundreds of thousands of dollars worth of damage to the machinery, he contemplated closing the business forever. Instead of layoffs, he “gambled” on his 38 employees: They worked cleaning, fixing equipment (instead of replacing everything), and renovating the 55,000-square-foot factory. The bet paid off, says LaMagna, halving the cost of the cleanup and repair ordeal. In early April, IceStone was making countertops again.

 
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