Studio Visit: Lit Motors' Daniel Kim Gives a Tour

Posted on March 20, 2014
1314P DESIGN STUDIO VISIT KIM 01 Photograph by Ethan Scott

Before we went into this we said, “Let’s try to not pull a Segway. Let’s not dump $40 million into a technology and realize that there’s no market for it.” So we built a simulated showroom. We had a very fake model built that looked like a real version, and we had about 50 people come in from our two specific target demographics: young, urban professionals and baby boomer motorcyclists.

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