Privacy Protection Firm
The Idea: Your private info at risk
Stage: The need for data protection and reputation management growing rapidly
From credit-card numbers to photos from the latest kegger, more private information is online than ever before. Businesses need to protect that information, and individuals need to be careful with it. Mike Spinney, a privacy expert in Townsend, Mass., says states are only now beginning to pass laws that require companies to have written security plans to prevent data breach. Beyond data, a cottage industry is developing in the field of reputation management. "The bad things we do online can be seen by just about anybody," says Spinney. "The good things you do online can be your social media résumé, as it were. But you don't want an impertinent comment on Facebook to be the difference between landing, or not landing, a job."