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Adapting to Save an Endangered Business

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Adapting to Save an Endangered Business The Amusement Park: World of Wonderland The Backpack Maker: Mystery Ranch The Bookstore: Village Books The Butcher: Fleisher's Grass-fed and Organic Meats The Commercial Printer: Suttle-Straus The Drive-In: Transit Drive-In Theatre The Furniture Repair Store: Creative Design Guild The Hatter: Optimo Hat Company The Hobby Shop: Schaefer's Hobby Arts and Crafts The H.R. Consultant: Leadership Collaborations The Luggage Dealer: It's in the Bag The Pharmacy: Barney's Pharmacy The Piano Dealer: Classic Piano The Photofinishing Store: The Finer Image The Seltzer Delivery Service: Jerry's Soda and Seltzer Services The Shoemaker: Allen Edmonds The Slipper Manufacturer: Sundance Sheepskin & Leather The Sock Manufacturer: Baker Hosiery The Stationery Store: The Write Occasion The Travel Agency: Travel Partners

Adapting to Save an Endangered Business

By Chris Prentice

"Creative destruction," the term popularized by Austrian economist Joseph Schumpeter, refers to the process by which entrepreneurs introduce innovations that force established businesses to adapt or die. What does the adaptive process look like on the ground? For small business owners across the U.S., in struggling sectors that range from independent amusement park operators to shoemakers, hobby shops, and travel agencies, survival strategies range from severe service cuts to bold expansion. For a look at stalwarts whose efforts may hold lessons you can employ in your own business, flip through this slide show.