Second Place: Big Ideas to Solve Big Problems
Winner: James Falbe, Special Projects Consultant, International Service Partners
Idea: Many business problems are not economic or financial in nature, and Falbe maintains they can best be solved by the big ideas from other academic disciplines. Unfortunately most of today's management education only teaches the problem-solving models of traditional business subjects like accounting and marketing. The curriculum at most schools could be greatly enhanced by adding a semester or yearlong course outlining the problem-solving models of other academic subjects such as history or psychology, and how these models could be applied in various management situations. Though most educators agree with this idea, someone still needs to take the lead in designing case studies, organizing a curriculum, and pioneering some consulting projects to actually make this improvement to 21st century management education.
Falbe: "This is one of those simple ideas where everybody says, 'Duh, of course we could have told you that.' But for some reason almost no one has actually done it yet. Ten years from now you are going to hear less about thinking outside the box and more about thinking inside boxes of other disciplines. Why should we dig deeper in our own field for five-cent ideas when there are $100 ideas lying on the ground in the field next door?"