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Matt Holliday
Rank last year: Unranked
Sport: MLB/St. Louis Cardinals—O
Age: 31
Most recent notable achievement: 2010 All-Star (4th Selection)
Earnings: $17 million
Key sponsors: Nike
Why he's on the list: One of the best hitters in baseball, Matt Holliday helped lead the Rockies to the 2007 World Series and started 2010 by signing with the St. Louis Cardinals for a reported $120 million over seven years.










































































































