Apolo Anton Ohno
Power 100 rank: 10
Rank last year: 64
Sport: Speed Skating
Most recent notable achievement: Three medals at the 2010 Winter Olympics
Earnings: $1.7 million
Key sponsors: Coca-Cola, AT&T, Alaska Airlines
Why he's on the list: The face of short-track speed skating in the U.S., Apolo Anton Ohno has won eight Olympic medals, making him the most decorated American winter athlete of all time. Between Olympic Games, he also found time to win Dancing with the Stars in 2007 and to start a nutritional supplement business.