Power 100 rank: 19
Rank last year: 35
Sport: MLS/Los Angeles Galaxy, Serie A/AC Milan—MF
Most recent notable achievement: Best MLS Player ESPY 2008
Earnings: $40.5 million
Key sponsors: Adidas, Coty, EA Sports, Yahoo!
Why he's on the list: At 35, David Beckham isn't what he used to
be. An injury kept him out of the 2010 World Cup and he scored only two
goals for the Galaxy this year. But the former Galactico and English
national team captain is the world's ambassador for soccer in the U.S.
His superstardom here and abroad appeals on a massive scale.