Power 100 rank: 22
Rank last year: Unranked
Sport: NFL/Houston Texans—RB
Most recent notable achievement: 2010 NFL Rushing Title
Key sponsors: Boombah
Why he's on the list: Arian Foster capped an unlikely second season in the NFL with the league's rushing title. If you don't know his name yet, you're not alone: Sponsors have yet to catch up. Eventually, Foster will be as popular as Willow Smith and he won't even have to whip his hair.