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Tiger Woods
Power 100 rank: 3
Rank last year: 1
Sport: PGA golf
Age: 35
Most recent notable achievement: Won 2008 U.S. Open
Earnings: $71.3 million
Key sponsors: Nike, EA Sports, Tag Heuer
Why he's on the list: Tiger Woods is still Tiger Woods and money is still money. He topped our estimated money list at $70 million in endorsements last year, dominated golf during the last decade, and remains the PGA career money leader by a long shot. Still, sex scandals tend to hurt earnings and unquestionably damaged Woods's performance. Dropped by such big sponsors as Accenture, he fell in our rankings—by only two places.
Rank last year: 1
Sport: PGA golf
Age: 35
Most recent notable achievement: Won 2008 U.S. Open
Earnings: $71.3 million
Key sponsors: Nike, EA Sports, Tag Heuer
Why he's on the list: Tiger Woods is still Tiger Woods and money is still money. He topped our estimated money list at $70 million in endorsements last year, dominated golf during the last decade, and remains the PGA career money leader by a long shot. Still, sex scandals tend to hurt earnings and unquestionably damaged Woods's performance. Dropped by such big sponsors as Accenture, he fell in our rankings—by only two places.
