Power 100 rank: 58
Rank last year: Unranked
Sport: NBA/New York Knicks—F
Most recent notable achievement: 2010 NBA All-Star (5th Selection)
Earnings: $18 million
Key sponsors: Nike, Foot Locker
Why he's on the list: A serious contender for the MVP award in 2010, Amar'e Stoudemire is sometimes overshadowed by the likes of Kobe and LeBron, though not outdone. He's second in the league for points per game this season and makes more than half of his baskets, even from the three-point range. The Knicks did well when they picked him up for a cool $100 million last summer.