Power 100 rank: 68
Rank last year: Unranked
Sport: NFL/New York Jets—RB
Age: 31
Most recent notable achievement: 2006 AP NFL MVP
Earnings: $3.5 million
Key sponsors: Nike, Campbell's Soup, Vizio

Why he's on the list: LaDainian Tomlinson may be on the decline following two seasons with fewer than 1,000 rushing yards. But he's still extremely well-known and liked. L.T. shills for everything from Vizio to Nike and his legs have a few years left, if not 1,000 yards' worth.