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Shaquille O'Neal
Power 100 rank: 6
Rank last year: 9
Sport : NBA/Boston Celtics—C
Age : 38
Most recent notable achievement: 2009 NBA All-Star (15th Selection)
Earnings : $15.3 million
Key sponsors: Li-Ning, Oreo, Comcast
Rank last year: 9
Sport : NBA/Boston Celtics—C
Age : 38
Most recent notable achievement: 2009 NBA All-Star (15th Selection)
Earnings : $15.3 million
Key sponsors: Li-Ning, Oreo, Comcast
Why he's on the list: One of the most recognizable faces on the planet, Shaquille O'Neal has gotten into reality television, rap albums, and law enforcement, apart from lucrative endorsements that paid him an estimated $14 million last year. O'Neal has four NBA championship rings among accolades galore and he's still playing—if not at the top of his game—at 38.
