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Rajon Rondo
Rank last year: Unranked
Sport: NBA/Boston Celtics—G
Age: 24
Most recent notable achievement: 2010 All-Star
Earnings: $10 million
Key sponsors: Red Bull, Dunkin' Donuts
Why he's on the list: The man behind the man (usually Garnett or Pierce), Rajon Rondo is a consistent leader in steals and assists. He averaged 9.8 assists last year and performs better in clutch situations. In the 2009 playoffs he nearly averaged a triple double through 14 games played. The current season looks even hotter for Rondo as he averages 13.4 assists per game.











































































































