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Thursday February 23, 2012

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Companies that need to create more effective paid-search campaigns on Google, Yahoo!, and Bing turn to this site. In the pay-per-click model, advertisers set a fixed price they’re willing to pay for all clicks in a campaign. If the advertiser is willing to pay 80¢ for a click, and an expert can generate a click for 60¢, the expert gets to keep the 20¢ for each click generated on that keyword. To become an expert, workers need to pass an entrance exam that tests their knowledge of paid search.