Brand Sentiment

Web users love to talk about tech online. They don’t always love the tech companies they talk about. We asked NetBase, a company that measures customer attitudes toward brands, to figure out which providers elicit the strongest feelings.

NetBase, the creator of the Brand Passion Index, analyzed Web conversations about the 10 largest technology companies by market capitalization, as well as the most highly valued private Internet companies, over a 12-month period. NetBase examined such content tweets on Twitter, posts on Facebook and comments on news stories and product-review sites.

The following slides highlight the 10 most frequently discussed companies, beginning with the ones that elicited the fewest comments. Larger circles denote more comments. Note: Due to rounding, not all the percentages on individual slides add up to 100%.
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