Based: Cantonment, Fla.
Employees: 2
Website

Delores Martin, a wedding planner in Cantonment, Fla., normally has 10 weddings booked by spring. She has just two this year. Clients—who predominantly hail from outside the state—think her beaches are unclean, so year-on-year revenue was down by more than 50 percent last year, she says. A $25,000 payment from a claim she filed with BP is keeping her afloat, says Martin, 75, who doesn't expect business to turn around until perceptions change.