Social Imprints

San Francisco
Founded: 2008
Employees: 7
Revenue 2010: $2 million
Revenue 2011 (projected): $3 million
Kevin McCracken, left, and Jeff Sheinbein

It’s hard to get a job in this economy, and a criminal record often makes it impossible. Kevin McCracken, co-founder and chief operating officer of Social Imprints, knows this from firsthand experience. After serving time for convictions of theft and possession of heroin, he found that the programs for employment helped him for six months or so and then spat him out. He and co- founder Jeff Sheinbein designed a company with the goal of helping at-risk adults for the long term. The result is Social Imprints, a full-service printing and graphic design company that has already attracted such clients as JetBlue and the hipster band She and Him. McCracken expects to lease a warehouse in Sacramento this year and hire at least three employees. New employees often have a past conviction or two, and those recovering from addiction must have logged at least a year of sobriety. "Our clients have an 80 percent reorder rate," McCracken said. "It’s great to support a social company, but if we don’t get it right, they don’t come back." —JS
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