Luis Alfonso and Caroline Holley
What they do: Co-owners, Swing Hair Salon
Where: New York
"Consider the consequences of your actions and act ethically and compassionately toward the planet that supports you. In order to make our business sustainable with wind power, CFLs, and healthier hair care products, we spend more—but we sleep with a clear conscience knowing that we are doing all that we can to minimize our impact on the natural environment. As a small business, we have a direct sense of the symbiotic relationship we have with our customers. It is sad that big businesses do not see themselves as part of a greater community of businesses making this country stronger and providing valuable services to American consumers."