Chris Crocker: ("Leave Britney Alone!")
Video: Crocker, an out-and-proud gay Southerner, performed a melodramatic, tearful monologue bewailing the negative attention paid to Britney Spears, leading to his own media frenzy.
How he cashed in: Crocker made the rounds of entertainment shows and signed on for a (failed) reality show. He also released an album's worth of Spears-inspired schlock. As he railed in his famous video, "All you people care about is ... making money off of her!"