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The Lorax's Corporate Partners
"Grow a forest. Protect it from axes that hack.
Then the Lorax and all of his friends may come back."
—Dr. Seuss's The Lorax
How much more clearly could the eco-friendly Dr. Seuss character have stated his position on deforestation? So it's a triumph of commercial chutzpah that the just-released Illumination Entertainment animated film manages to tie what Stephen Colbert calls a "little orange tree hugger" to 70 corporate partners, from IHOP pancakes to Mazda's CX-5 SUV, to Seventh Generation disposable diapers, to an HP printer app. Nothing draws multinationals like a green sponsorship opportunity. Even if it's orange. The Lorax is hardly the first anti-consumption or counterculture messenger who's been turned to commercial use. Click through for some more notable examples.
How much more clearly could the eco-friendly Dr. Seuss character have stated his position on deforestation? So it's a triumph of commercial chutzpah that the just-released Illumination Entertainment animated film manages to tie what Stephen Colbert calls a "little orange tree hugger" to 70 corporate partners, from IHOP pancakes to Mazda's CX-5 SUV, to Seventh Generation disposable diapers, to an HP printer app. Nothing draws multinationals like a green sponsorship opportunity. Even if it's orange. The Lorax is hardly the first anti-consumption or counterculture messenger who's been turned to commercial use. Click through for some more notable examples.
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