B School Life

Heard On Campus: Today's Business Students

Posted on April 03, 2012

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University of Michigan's Ross School of Business

Allison Berman, 20, undergraduate business student: "I think it's a little bit different. The startup culture is so prominent. I can't say it wasn't like that before because obviously businesses have always been starting, but the business school doesn't have a Center for Entrepreneurship and the College of Engineering does. I think there's a slow trend toward more of that innovation. We are like the 'me,' social generation. I have a friend at another university majoring in entrepreneurship. I think that's something different you really didn't see before. It really was finance, marketing, accounting, consulting." — As told to Stephanie Steinberg of the Michigan Daily

Photograph by Marissa McClain/The Michigan Daily

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