Around the Bend

Ducati Motor Holding, the Italian maker of screamingly fast, decadently pricey, and gracefully curvy designs, is about to be sold to Audi, part of the Volkswagen (VOW:GR) empire, for $1.1 billion, Bloomberg News reported on April 17. Audi has additional boutique brands in its stable, including Bugatti and Lamborghini. Ducati sold about 42,000 bikes in 2011 and the acquisition would allow Audi to boost its competitive presence against Bayerische Motoren Werke (BMW:GR), which competes with Ducati. On this niche section of the transport business, the marketers at Mazda called it right: “Zoom, zoom.”

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