Fashion

Eau de MacBook Pro and Other Uncanny Fragrances

By on April 24, 2012

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Eau de MacBook Pro

Australian scent specialist Air Aroma has replicated the smell of a fresh-out-of-the-box Apple (AAPL) MacBook Pro for three Melbourne-based artists, who will diffuse the fragrance at their exhibit running from April 20 to May 12. Researchers unwrapped the box in a lab to capture and recreate the scent, which has hints of plastic wrap, ink on cardboard, paper and plastic components, and the aluminum laptop. “I think what was so unique was the request of recreating the smell of technology. The desire to recreate the experience was very important to them, of opening up a new present," says Rebecca Ebbecke, chief operating officer of Air Aroma USA.

 
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