Gizmos Galore

Companies from PepsiCo (PEP) to Royal Caribbean Cruises (RCL) are adopting tablets, digital signs, touch-screen kiosks, and mobile applications designed to help customers interact with products before buying. They're attempting to capture the estimated 85 percent of purchases that will be influenced by some sort of digital experience in 2015, up from 40 percent this year, according to Gartner.

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