Media and Marketing

The Hungry Entrepreneur

By on May 03, 2012

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Schmendricks

You’ve sold your app for $1 billion. (“It’s like Instagram, but only cat photos!”) What’s a comfortable tech entrepreneur to do next? Some turn to the culinary life. And with a famously high failure rate, opening a restaurant might be the only pursuit riskier than a tech startup.

Daniel Scholnick (far left), Trinity Ventures partner
Schmendricks this year introduced San Francisco to New York-style bagels (boiled not steamed). To keep costs down, the delivery service leases kitchen space from tech company Asana.

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