Vehicles from Acura, Honda Motor's luxury division, that are featured in the film include the MDX sport utility vehicle and an NSX concept car driven by Iron Man. To help generate interest in the film—and its brand—the automaker sponsored an online game that lets players become part of S.H.I.E.L.D., the government agency that assembled the Avengers. The highest scores win trips to New York to chill with the folks at Stark Industries.

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