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Media and Marketing
Pens for Women and Other Needlessly Gender-Specific Products
By Venessa Wong on September 04, 2012
Courtesy Youtube
Dr. Pepper Ten
The sugar and "10 manly calories" in Dr. Pepper Ten sufficiently differentiate it from girly diet sodas to merit an over-the-top, testosterone-fueled ad campaign in 2011 declaring, “It's not for women.”
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