Richard Branson vs. Willie Walsh

Virgin Group CEO Richard Branson on Dec. 10 bet Willie Walsh, chief executive of British Airways owner International Consolidated Airlines Group (IAG), that Virgin would still be in business in five years. In lieu of the £1 million ($1.6 million) that Branson offered, Walsh instead wagered a “knee in the groin.” These two are not the first CEOs to put money—and dignity—on the line over a difference in opinion.

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