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Top Performers

Top Performers Priceline.com Dollar Tree Apple TJX O'Reilly Automotive McDonald's CVS Caremark Chipotle Mexican Grill Estée Lauder Nike VF Google Ross Stores Yum! Brands Starbucks Ralph Lauren Wyndham Worldwide Big Lots Coca-Cola AutoZone Amazon.com DirecTV

Top Performers

By John Tozzi, with Leslie Patton, Matt Townsend, and Duane Stanford

How do you make it onto the Bloomberg Businessweek 50? It helps if you sell inexpensive apparel, auto supplies that keep aging cars on the road, competitively priced travel packages, or goods for under a buck. The tough economy has been good to companies perceived by consumers to provide value for their hard-earned dollars—or cool digital gadgets.

Here are the 22 consumer companies on this year's list. For the complete ranking, and an explanation of our methodology, we've created an infographic where you can find a lot more information on each company.

Data compiled by Bloomberg Rankings