Power 100 rank: 17
Rank last year: 25
Sport: NBA/Oklahoma City Thunder—F
Most recent notable achievement: 2010, 2011 NBA scoring champion
Key sponsors: Nike, Gatorade, EA Sports, Degree Men
Why he’s on the list: This young superstar-in-the-making has notched two seasons as the NBA’s top scorer and led Oklahoma to back-to-back playoff berths. He signed with Nike shortly after the draft and has been courted by other blue chip companies ever since.
Photograph by Jesse D. Garrabrant/NBAE via Getty Images