Kevin Durant

Power 100 rank: 17
Rank last year: 25
Sport: NBA/Oklahoma City Thunder—F
Age: 23
Most recent notable achievement: 2010, 2011 NBA scoring champion
Earnings: $21,600,000
Key sponsors: Nike, Gatorade, EA Sports, Degree Men

Why he’s on the list: This young superstar-in-the-making has notched two seasons as the NBA’s top scorer and led Oklahoma to back-to-back playoff berths. He signed with Nike shortly after the draft and has been courted by other blue chip companies ever since.

Photograph by Jesse D. Garrabrant/NBAE via Getty Images
 
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