Power 100 rank: 2
Rank last year: 35
Sport: NFL/Green Bay Packers—QB
Most recent notable achievement: Super Bowl XLV winner and MVP
Key sponsors: State Farm, Nike, General Mills, Associated Bank
Why he’s on the list: Unranked on the Power 100 in 2010, Aaron Rodgers burst onto the sports scene with back-to-back seasons that include winning MVP of Super Bowl XLV last year and the highest-passer rating (122.5) in NFL history this season. The big endorsements have followed, with high-profile State Farm ads that are either annoying or cute, depending on your perspective.
Photograph by Donald Miralle/Getty Images