Power 100 rank: 35
Rank last year: Unranked
Sport: NBA/ Los Angeles Clippers—F
Most recent notable achievement: 2011 NBA Rookie of the Year
Key sponsors: Kia Motors, Vizio, Nike, Subway, AT&T
Why he’s on the list: After sitting out what was supposed to be his rookie season with a broken kneecap, Blake Griffin last year burst into the NBA with monster dunks and record-breaking numbers. He became the first rookie to play in the all-star game since Yao Ming in 2003 and, perhaps not surprisingly, won the Slam Dunk Contest. Endorsements have followed his skyrocketing popularity.
Photograph by Jed Jacobsohn/Getty Images