Power 100 rank: 3
Rank last year: 5
Sport: NFL/New England Patriots—QB
Most recent notable achievement: No. 2 single-season passing record in 2011
Key sponsors: Under Armour, Audi, UGG, Stetson Cologne
Why he’s on the list: Brady had what would have been an unparalleled year by breaking Dan Marino’s 27-year-old passing record, only to have the achievement eclipsed by Drew Brees (No. 1 on our list), who passed for 241 more yards. Brady must remain content with three Super Bowl rings, a shot at a fourth, and other accolades that include twice being named MVP by the Associated Press. His baby face has made him attractive for big endorsements on everything from water to boots to cowboy hats.
Photograph by Elsa/Getty Images