Power 100 rank: 48
Rank last year: Unranked
Most recent notable achievement: Two Gold Medals at the 2011 World Championships
Key sponsors: Puma, Gatorade, Digicel
Why he’s on the list: Usain Bolt has the perfect name for a sprinting superstar. The reigning Olympic champion at the 100- and 200-meter races, as well as a member of Jamaica’s 4×100 relay team, Usain St. Leo Bolt also holds either the legal or world records in these distances. The Jamaican is laid-back, fun, and photogenic, perfect for endorsements that have been flowing like rich, flavorful gravy.
Photograph by Mark Dadswell/Getty Images