Power 100 rank: 90
Rank last year: 60
Sport: NBA/Los Angeles Lakers—F
Most recent notable achievement: 2011 NBA All-Star
Key sponsors: Banco Popular, San Miguel, EA Sports, Nike
Why he’s on the list: In a commercial for Spanish brewer San Miguel, Pau and brother Marc—who plays for the Memphis Grizzlies—are shown competing in a pickup game and then cooling down with a brew. It’s not the kind of sports drink you see most stars endorsing, but the ad shows how the Spaniard, coming off the Lakers’ championships in 2009 and 2010, has become a popular global symbol for the NBA.
Photograph by Rocky Widner/NBAE via Getty Images