Not cut out for retirement

Lorenzo Ramaciotti's more than three decades at Pininfarina would have been enough to earn him a place in the design pantheon. The Modena native joined the famed Italian design studio in 1972, right after graduating from university with a degree in mechanical engineering, and eventually rose to be chief executive officer.

Two years after retiring in 2005, Ramaciotti was drafted by Fiat CEO Sergio Marchionne for the newly created position of design director. As such, he was responsible for the Fiat, Lancia, Alfa Romeo, and Maserati brands. Then, in 2009, when Fiat assumed control of Chrysler, his job expanded to include brawny U.S. marques such as Jeep and Dodge Durango. The 65-year-old Ramaciotti and his stable of more than 300 designers "must create a stylish cohabitation of the cultures of the U.S. and Italy,” he says.

 
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