The Trendsetter

Since a pair of Harvard Business School classmates launched Birchbox in 2010 to sell beauty products through monthly shipments of curated samples, dozens of imitators (focused on everything from fishing tackle to sex toys) have cropped up. A website devoted to the stuff-in-a-box industry,, counts at least 135, including Jacked Pack, full of nutritional supplements, and Bug Out Box, for survivalist gear.

Birchbox (pictured)
Monthly cost: $10 (women); $20 (men)
Types of goodies: A cornucopia of beauty products for more than 300,000 homes

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