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Europe's top 350 companies

Leaders of Europe's BW50

Creative, tireless, and optimistic, these corporate visionaries have replaced Europe's no-growth mindset with a new-growth spirit

9

Continental

The Man responsible for Continental's revved-up performance has been Chief Executive Manfred Wennemer, who took control in 2001 and has sparked a 500% rise in the share price. Previous management had stumbled by racking up billions in debt for acquisitions, puncturing profits, and leaving Continental ripe for a takeover.

Margins came to life as Wennemer streamlined operations, shifted commodity production of items such as tires and brake parts to low-wage countries in Eastern Europe, and negotiated greater flexibility and a longer workweek with Continental's German unions. Stronger cash flow helped Wennemer slash net debt from 160% of equity to a manageable 24%.

Wennemer also increased investment in key high-tech products to make acquisitions pay off. Now, Continental is a contender in cutting-edge auto electronics, such as its Electronic Stability Program (esp), which prevents skidding. Sales, already booming in Europe, are taking off in the U.S.--General Motors, Ford, and Chrysler have decided to equip every sport-utility vehicle with the new safety system. In tires, Continental has pushed innovation, patenting a "run-flat" system that allows punctured tires to keep going. Next up: electronic safety systems linked to cameras that could warn drivers of danger. This company sure has plenty of traction.

 Manfred Wennemer of Continental

Manfred Wennemer, 57,
CEO since 2001

 Company Info
Industry: Auto Parts and Tires
Sales: €12.6 billion
Profits: €674 million