T-Shirt TV
www.brandmarketers.com
How do you get people to stare? Combine spiffy LCD TV screens with models. That's how Adam Hollander is using the T-Shirt TV at his marketing firm, The Brand Marketers. Most recently he has used the flashy shirts to help HBO promote its new season of Entourage in bars around New York City, as well as for movies like I, Robot last summer. But you may hesitate to buy one of these shirts -- each one costs a few thousand dollars to make.