sponsored by
IDSA/BusinessWeek
IDEA Awards
Silver 2005
Computer Equipment
JBL OnStage
Credit: Harman Multimedia
Client: Harman Consumer Group
OnStage was designed to be the ultimate docking station for all iPods. It docks, charges and has a pass through connector that directly syncs to your computer. It is also a high-performance speaker system. Much research went into devising the means to generate high-performance sound from such a small device, including the placement of the radial driver as well as the interplay of the ring shape to the table, which specifically enhances the base. OnStage’s design language also complements all iPods. OnStage so far has increased JBL’s bottom line by 50 percent with a 50 percent market penetration.