Packaging & Graphics
Echo by Davidoff Men's Cologne Bottle
Credit: Karim Rashid Inc.
Client: Davidoff, France
The solution was to create a design of contrasts through sensual minimalism. The soft and sensual form of the side profile (feminine) beautifully contrasts with the rectilinear austerity of the face of the bottle (masculine.) Also, the form factor visually communicates how to use and dispense the fragrance at the corner edge of the product. The design appeals to a younger, more image-oriented consumer. Worldwide sales continue to increase and have enabled our client to successfully penetrate a market it had never been sold in before