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This is a fine piece of research--thoughtfully designed, deeply instrumented, and genuinely interesting in asking and answering important questions. And it is especially gratifying to note the result: this is the highest priced showerhead at Lowe's now, but still their best seller. It is a solid example of what breakthrough design should do: create premium value for enterprises, while giving customers something they love and think is worth the money.

Larry Keeley, IDSA, President, Doblin, Inc.

 
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IDEA Awards

Silver 2005

Research


Moen Revolution Showerhead

Credit: Design Continuum; Moen Inc.; H.I. Thomas Consulting Group; QualiData Research

Desiring to enter the consumer showerhead market, Moen knew they needed a concept that set them apart significantly from existing offerings. In order to successfully meet this challenge, the designers developed a research process that would enable a creative team to gain a deep understanding of what people experienced in a shower, a process that would ultimately lead to the successful Revolution Showerhead. This research enabled designers to have a deeper understanding of the many aspects of the showering experience, including extensive observations of people showering, the physiology of the showering experience, people’s perceptions about showering and point of purchase decisions made about showerheads. Within eight weeks of its introduction at Lowe’s, the Revolution Showerhead became the number one selling showerhead (despite it being the most expensive showerhead they sell), and sales volume continues to climb.

Data provided by IDSA
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