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IDSA/BusinessWeek
IDEA Awards
Honorable Mention 2005
Catalyst Award
Sub-Zero 700 Series – Modular, Integrated Refrigeration System
Credit: Jerome Caruso Design Inc.
Client: Sub-Zero Freezer Company, Inc.
Even 10 years after introduction, this 700 series is more popular than ever. Because of its versatility, customers usually buy additional units for convenience. Recently, a few other manufacturers have followed this design lead with similar versions of the drawer units. The 700 series has inspired architects, interior and kitchen designers around the country. Because of its unmatched versatility and flexibility, this system established a new benchmark and set a new standard for the industry.
The unit is considered to be the Ferrari of refrigerators, winning such fans as Martha Stewart and Charlie Trotter. Presently, the dollar volume of the 700 integrated series is nearly 24 percent of all the Sub-Zero business. Also, in the company’s new factory, 100 additional employees have been added as a result of high demand.